Field notes
Brokerforce becomes Panora: why we changed our name
· By Diane du Paty, CEO & co-founder · 1 min read
For months we worked alongside brokers under a provisional name, with two agents already in production at top-50 firms. What was missing was a brand equal to the ambition. What the new name says about what we are building.
Today we turn a page.
For months, we worked alongside brokers under a provisional name: Brokerforce. We saw their days up close. The hours spent comparing offers, quoting on portals, producing proposals. Necessary tasks, and time-consuming ones. Time taken from clients.
So we built agents to give that time back.
Where we stand
Our first agent, offer comparison and proposal generation, is used every day by four of France’s top-50 brokerages, and by some twenty mid-sized partner firms.
Our second agent, quoting directly on insurer portals, has just been released. It is already in production.
Why a new name
Brokerforce said what we did: workforce for brokers. It did not say what we wanted to be.
A brokerage is not looking for one more tool. It already has too many. It is looking for a long-term partner: someone who knows the trade, keeps their word, and will still be there in ten years. For that we needed a brand that carries the ambition, and fits in a broker’s sentence.
Panora is that name. Short, clear, the same in every language of the firms we work with.
What does not change
The product, the team, the way we build: next to brokers, on their files, with their rules. And the conviction that has guided us from day one: AI executes, the broker decides.
This is only the beginning.
